Effective Date: February 2026

Last Updated: February 2026

Vineyard Confidential ("we," "us," or "our") is a luxury wine travel company operated by TPFM llc. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website (vineyardconfidential.com), submit inquiry forms, subscribe to our communications, or engage with our services.

By using our website or providing your personal information, you consent to the practices described in this policy. If you do not agree with this policy, please do not use our website or provide us with your personal information.

Information We Collect

Information You Provide Directly

When you interact with our website, you may voluntarily provide us with the following information:

Consultation Request Forms: Name, email address, phone number, travel interests, preferred dates, group size, and any additional details you share about your travel preferences.

Newsletter and Email Subscriptions: Email address and name when you subscribe to receive our educational content, regional stories, or updates.

Partnership Inquiries: Professional contact information, business name, role, and details relevant to potential industry partnerships (sommeliers, wine retailers, country clubs, wineries, importers, distributors, and travel agents).

General Correspondence: Any information you provide when contacting us via email, phone, or other communication channels.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies, including:

Browser type and version, device type, operating system, IP address, pages visited and time spent on those pages, referring website address, and general geographic location (country/region level).

Our website is hosted on Squarespace, which uses cookies and analytics tools to help us understand how visitors interact with our site. For more information about Squarespace's data practices, please visit Squarespace's privacy policy.

How We Use Your Information

We use the information we collect for the following purposes:

To Respond to Your Inquiries: Processing consultation requests, answering questions, and providing information about our wine travel experiences.

To Design Your Journey: Using the preferences and interests you share to create customized wine travel itineraries.

To Send Communications: Delivering newsletters, educational content, regional stories, and updates you have opted in to receive.

To Manage Partnerships: Facilitating communication with industry partners and coordinating collaborative opportunities.

To Improve Our Website: Analyzing usage data to enhance the user experience, content, and functionality of our website.

To Comply with Legal Obligations: Meeting any applicable legal or regulatory requirements.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information in the following limited circumstances:

Travel Partners: When you book a journey with us, we may share relevant travel details with our trusted travel coordination partners (such as our travel partner) to arrange accommodations, transportation, and logistics on your behalf. These partners are bound by confidentiality obligations.

Wine Estates and Experience Providers: We may share your name and general travel details with private wine estates, restaurants, and cultural institutions included in your itinerary to facilitate your experience.

Service Providers: We use third-party services for website hosting (Squarespace), email communications, and scheduling (Calendly). These providers may process your data on our behalf and are subject to their own privacy policies.

Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

Consultation inquiry data is retained for the duration of our business relationship and for a reasonable period afterward to facilitate future inquiries.

Newsletter subscriber data is retained until you unsubscribe or request deletion.

Website analytics data is retained in accordance with Squarespace's data retention policies.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device when you visit our website.

We use the following types of cookies:

Essential Cookies: Required for the basic functionality of our website.

Analytics Cookies: Help us understand how visitors interact with our website so we can improve the experience.

You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features on our website.

Your Rights (Including GDPR)

Regardless of where you are located, we respect your rights regarding your personal data. If you are located in the European Economic Area (EEA) or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including:

Right of Access: You may request a copy of the personal data we hold about you.

Right to Rectification: You may request that we correct any inaccurate or incomplete personal data.

Right to Erasure: You may request that we delete your personal data, subject to certain legal exceptions.

Right to Restrict Processing: You may request that we limit how we use your data.

Right to Data Portability: You may request your data in a structured, commonly used format.

Right to Object: You may object to the processing of your personal data for certain purposes, including direct marketing.

Right to Withdraw Consent: Where we rely on your consent to process your data, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at ian@vineyardconfidential.com. We will respond to your request within 30 days.

Unsubscribing from Communications

You may unsubscribe from our email communications at any time by clicking the "unsubscribe" link included at the bottom of every email we send, or by contacting us directly at info@vineyardconfidential.com. Please note that even after unsubscribing from marketing communications, we may still send you transactional emails related to an active consultation or booking.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption to protect data transmitted between your browser and our server. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

Vineyard Confidential is based in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our website and providing your information, you consent to this transfer. We take appropriate steps to ensure that your data receives an adequate level of protection regardless of where it is processed.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms (LinkedIn, YouTube, Instagram), partner websites, and external resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our website and services are not directed to individuals under the age of 21. We do not knowingly collect personal information from anyone under 21. If we become aware that we have collected personal data from a person under 21, we will take steps to delete that information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how your information is handled, please contact us:

Vineyard Confidential

Email: info@vineyardconfidential.com

Phone: 470-261-3767

Website: www.vineyardconfidential.com