Every Table Had A Bottle
Barbaresco, Italy. Every table had a bottle. Nobody asked why. Two Atlanta restaurants. Same city. Same caliber. One room that looked like this. One that did not. The only difference was a pricing decision.
The $24 Last Word
A $24 Last Word cocktail in a suburban restaurant sent us home to make our own. The math behind that price reveals why restaurant beverage sales have dropped 26 percent since 2019 and what operators building for the long term do differently.