Every Table Had A Bottle
Barbaresco, Italy. Every table had a bottle. Nobody asked why. Two Atlanta restaurants. Same city. Same caliber. One room that looked like this. One that did not. The only difference was a pricing decision.
Stop Chasing Gen Z. Your Best Customer Is Already at the Table.
While the industry debates which generation to chase, there is a 54-year-old sitting in your dining room who has been drinking serious wine for twenty years and has never been offered anything beyond the meal in front of them.