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SPAIN
PORTUGAL
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Travel Advisors
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The $24 Last Word
industry perspective, hospitality leadership, cocktails Ian Mendelsohn 6/3/26 industry perspective, hospitality leadership, cocktails Ian Mendelsohn 6/3/26

The $24 Last Word

A $24 Last Word cocktail in a suburban restaurant sent us home to make our own. The math behind that price reveals why restaurant beverage sales have dropped 26 percent since 2019 and what operators building for the long term do differently.

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