The Credential is Not the Problem. You Are
The Problem Is Not the Education. A room full of credentialed professionals. Two Master Sommeliers. The same subject, the same audience, the same day. Two completely different philosophies about what to do with everything they know. The credential was never the issue.
Stop Chasing Gen Z. Your Best Customer Is Already at the Table.
While the industry debates which generation to chase, there is a 54-year-old sitting in your dining room who has been drinking serious wine for twenty years and has never been offered anything beyond the meal in front of them.