The $24 Last Word
A $24 Last Word cocktail in a suburban restaurant sent us home to make our own. The math behind that price reveals why restaurant beverage sales have dropped 26 percent since 2019 and what operators building for the long term do differently.
The Credential is Not the Problem. You Are
The Problem Is Not the Education. A room full of credentialed professionals. Two Master Sommeliers. The same subject, the same audience, the same day. Two completely different philosophies about what to do with everything they know. The credential was never the issue.